“Quarterly OLED Market Report for TV” was just published.

UBI Research (CEO, Yi Choong-Hoon) just published [Quarterly OLED Market Report for TV].

OLED TV still accounts for only a few percent of the global TV market. However, as OLED TVs are in the premium TV market area of more than US$ 2,000, the sales volume is gradually increasing.

In the second quarter of 2018, the substrate area of the OLED lines for TV is 1.12Mm2, which is unchanged from the first quarter. Due to the expansion of the Guangzhou plant in China, the annual substrate area in 2018 is to be 19.48Mm2, 31% increase from 14.8Mm2 in 2017.

As OLED TV sales in the premium TV market has continued to improve, the sales of WRGB OLED panels in the second quarter totaled US$ 460 million, up 21% from US$ 367 million in the previous quarter.


WRGB OLED panel shipments were 720,000 units in the second quarter, up 19% from last quarter’s 580,000 units.


The market for OLED panel for TV in 2018 is projected to be US$ 2.18 billion, which is expected to increase by 33% compared to US$ 1.45 billion last year.


The cost of manufacturing OLED panels for the second quarter was US$ 432 for 55-inch UHD OLED panels, while the 65-inch and 778-inch OLED panels cost US$ 967 and US $ 1,067 respectively. Only 77-inch panels are expected to be profitable.


The report covers production scale, market performance, market forecast, demand- supply analysis, and manufacturing cost analysis for production of OLED panels for TV. It is scheduled to be published quarterly.

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