UBI Research ‘4Q24 Medium & Large OLED Display Market Track’

Samsung Display’s mid- to large-sized OLED shipments and sales in the third quarter were similar to those in the second quarter. Due to low sales of iPad Pro OLED, OLED shipments for tablet PCs decreased, but shipments increased in other applications and sales remained at a similar level. Samsung Display supplies mid- to large-sized OLED products for a variety of applications, including not only tablet PCs but also notebooks, monitors, and automotive OLEDs.

According to UBI Research’s recently published ‘4Q24 Medium & Large OLED Display Market Track’, as iPad Pro OLED panels began to be mass-produced in earnest in the second quarter, the shipments and sales of mid-to-large-size OLED panels from Samsung Display and LG Display surged. However, in the third quarter, panel shipments plummeted due to low sales of iPad Pro OLED, leading to a sharp decline in tablet PC OLED shipments and sales for both panel companies.

OLED shipments for TVs and OLEDs for tablet PCs increased rapidly at the same time, and LG Display’s shipments, which achieved its highest quarterly performance since the fourth quarter of 2021, decreased by 34% compared to the previous quarter, and sales decreased by 23%. However, because OLED shipments for TV recovered compared to the previous year, mid- to large-sized OLED shipments increased by 124% and sales increased by 111% compared to the same period last year.

In the case of Samsung Display, tablet PC shipments and sales also decreased. Samsung Display supplies OLED for tablet PCs to Samsung Electronics and Apple. Although OLED shipments for tablet PCs to Samsung Electronics did not change significantly, panel supply to Apple decreased. Accordingly, sales for tablet PCs also decreased by 38% compared to the previous quarter, but sales were able to be maintained similar to the previous quarter due to increased sales of other applications. Among Samsung Display’s applications, the one that has grown the most is automotive OLED. Automotive OLED shipments are rapidly increasing to 100,000 units in the first quarter, approximately 200,000 units in the second quarter, and approximately 500,000 units in the third quarter.

Samsung Display’s mid- to large-sized OLED shipments, which are investing in 8.6G, are expected to increase further from the end of 2025. As Samsung Display advances the mass production of its 8.6G line to the end of 2025, market expansion is expected to accelerate further. The notebook and monitor markets, as well as tablet PC and auto OLED, are expected to grow rapidly upon Apple’s entry into the market.

Junho Kim, UBI Research analyst(alertriot@ubiresearch.com)

Medium & Large OLED Display Quarterly Market Track Sample