UBI Research, a display specialist research company, will hold the international business conferences OLED Korea and eXtended Reality Korea in parallel at The-K Hotel in Yangjae, Seoul from March 27 to 29, 2024. This event is expected to be an opportunity for people from companies, academia, and research institutes related to the display industry around the world to attend, exchange the best information, and form a global network. eXtended Reality Korea is the first XR industry-related business conference held by UBI Research and will cover trends and outlook on micro display, XR Hardware/Software, materials, equipment, etc. This event aims to provide attendees with the opportunity to deeply explore the display and XR areas through a comprehensive program including tutorials, keynote presentations, and panel discussions. The tutorial on March 27th will feature presentations on the future of XR, micro LED display technology, and key technologies to realize the next generation OLED display. In addition, keynote presentations by ▲UBI Research, ▲Samsung Display, ▲LG Display, ▲Hyundai Mobis, and ▲Fortell Games are scheduled for the conference to be held on March 28th and 29th. Choong-Hoon Yi, CEO of UBI Research, will give a presentation on “OLED and XR industry outlook.” We will present the overall OLED industry, including OLED for IT, and the micro OLED industry that will be applied to MR equipment. Samsung Display plans to introduce SDC’s roadmap for expanding the AR/VR market based on SDC’s plan to overcome technical obstacles in ultra-high-resolution displays under the title “AR/VR Development Strategy for Future Display.” Under the theme of “Life with OLED,” LG Display will examine the field of OLED displays applied in daily life and present the continuous evolution and benefits of OLED technology. Under the theme of “Automotive Display / HUD Trend and Future Display,” Hyundai Mobis presents trends and requirements for automotive displays, from Pillar To Pillar displays to Rollable displays, predicts future automotive displays, and announces development strategies. Lastly, Fortell Games will discuss the topic of “Next-Gen Mixed Reality: New Horizons for Spatial Computing”, analyzing the latest developments in mixed reality technology and their impact on the future of the gaming industry. In addition, it will be run by a total of 34 domestic and foreign speakers and programs, including AR/VR development and technology, automotive displays, OLED industry, backplane technology, and MicroLED display development. Because it is a parallel event, attendees can attend both events even if they register for one event, and registration is possible at a special discount price during the early bird period until February 29th. Detailed information can be found on the website (https://oledkoreaconference.com/, https://extendedrealitykorea.com/) | 
