At the keynote session of UBI
Research's '2022 OLED Korea Conference' held from April 6th to 8th, Sang-Hyun Ahn, Managing Director of
LG Display, announced, 'The Present and Future of Automotive OLED Display: LG
Display's Future Outlook'. Director Ahn announced, “The future will transform people and
vehicles, and vehicles and vehicles to be connected, autonomous, shareable, and
electrically driven. In order to respond to these changes, vehicle displays are
getting bigger and more diverse in design, and displays are being applied to
various locations to provide sights and information”. Director Ahn continued, “The automotive display industry was led
by LCD, but the OLED market is also gradually expanding its area.” He
predicted, “The automotive OLED market will be worth $1.2 billion in 2025, It
is also possible to grow to $6 billion.” In addition, Director Ahn said, “LG Display has already introduced an OLED 1.0 structure that
satisfies the minimum requirements for automotive display: brightness of 800
nits and lifespan of 10,000 hours. Unlike OLED for smartphones, OLED for
automobiles requires brightness of 800 nits or more to grasp accurate information
even during the day, and lifespan of 10,000 hours or more is essential because
the use cycle is more than 10 years. Although there is a trade-off between
brightness and lifetime, we plan to develop OLED 3.0 with a brightness of 1,000
nits or more and a lifetime of 10,000 hours or more by overcoming this through
development of materials and structures.” Lastly, Director Ahn mentioned about future displays such as
extra-large and transparent, slidable, and rollable that are applied to
vehicles and said, “Many companies want large and many screens, but they want
to hide those screens inside the vehicle. Slidable panels, which can be a
solution to this, are already technologically stable and can become common
around 2025. On the other hand, rollable panels, such as those that come down
from a vehicle sunroof, still have a long way to go, but we will continue to
develop them.”
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